Advertising

Interesting Ad

Submitted by Blue Leader on Fri, 12/05/2008 - 15:45

Quick bleg here: I'd love to get some commenters opinions on this Boing Boing post. Read more...

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Hints at a New Era in Advertising

Submitted by Blue Leader on Thu, 10/16/2008 - 14:20

There's a very interesting story in the Washington Post about how the presidential campaigns are buying ads that display on various Google searches.  It's well worth your time.  Unfortunately, I don't think it goes far enough in teasing out the implications of this.  So I thought I'd lay out some thoughts on the matter.

There's more...

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Obama Advertising Strategy Update

Submitted by Blue Leader on Wed, 07/30/2008 - 16:29

Two of the most positive developments in the blogosphere are, first, the use of quantitative data to make points, a tactic used all too rarely by many established pundits; and secondly, the ability of multiple individuals to collaborate and improve each others' work.  I'm glad to participate in both trends.

Over at OpenLeft, Chris Bowers has posted some interesting numbers--the ad spending by the McCain and Obama campaigns in every state that either one has spent money in.  The data is very interesting, and Bowers has some good observations on it, so I'd recommend checking it out.

 When I was reading that post, I thought to myself that it would be more useful if we adjusted for population.  I decided to do so myself, using the voting-eligible population figures from the U.S. Elections Project at George Mason, .  Here are the results.  The numbers represent ad dollars per 100,000 residents.

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